Usability Analysis

Very often our clients come to us with with an identity, product or website that needs fixing. What they have now has stopped providing real benefit to the organization and unable to match the needs of the now-changed business objectives. We take such projects through a discovery phase, establishing clear requirements and success metrics. As a part of this process, we also evaluate the current system to find the 'pain-points' and measure performance to the desired objectives so we can design a better solution.

As a technology solutions provider to large telecom companies, IP Applications offered a variety of complex services and products to their customers. We helped IP Applications simplify their story and focus their brand promise.

We designed an intuitive, flexible web data application that allows users to find statistics on aid-flow at a global level.

From email campaigns to helping bring an elegant restaurant experience online, we work with the Marriott hotels to connect with their customer.