Project brief: "Present the data from one of the world's most reliable sources of international development statistics." I am happy to report that our work for the OECD has become one of our most successful projects to dateIt’s not everyday that you get a project brief that goes something like this:
As brands grapple with the concept of social media, some view it as just another channel to advertise. But that's one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?A long time ago, brands were built by a one-way communication. Companies marketed products and services by advertising attributes. Shinier. Faster. Smaller. Cleaner.
I suggest that 2008 was the year that big became uncool. Big loans, big debts, big car companies, big wars and big promises. All blew up big and showed us that we need to change our way of thinking. No more spending more than our means and living the big American dream. Maybe the problem was scaleFirstly, an apology for being one of those blogs that rarely gets updated. It's been a long time coming to write a blog entry. My excuse:
I have been thinking a lot these days about what it means to be "good". Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn't it be great if we lived in a world where "to be good" equaled "doing good"?
Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering. Consider these:
I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.
Anecdote: Picture this: A sweaty male locker-room at a local community gym in Vancouver (Ok, maybe stop picturing it!). A young European guy is talking to his gym buddy about his plans to go travel BC after he is done school this summer.