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July 14, 2009
Business
Project brief: "Present the data from one of the world's most reliable sources of international development statistics." I am happy to report that our work for the OECD has become one of our most successful projects to dateIt’s not everyday that you get a project brief that goes something like this:
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March 26, 2009
Business
As brands grapple with the concept of social media, some view it as just another channel to advertise. But that's one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?A long time ago, brands were built by a one-way communication. Companies marketed products and services by advertising attributes. Shinier. Faster. Smaller. Cleaner.
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September 12, 2008
Business
I have been thinking a lot these days about what it means to be "good". Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn't it be great if we lived in a world where "to be good" equaled "doing good"?
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October 2, 2007
Business
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July 9, 2007
Business
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June 6, 2007
Business
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June 3, 2006
Business
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June 22, 2005
Business
I have close friends. They tease me. They say that it is unheard of for a "web designer" to not have a website. They say that it is, in fact, short-sighted for a designer to look for new business instead of making their own website..
