Branding Category

Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.

Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.

Transformers is the #1 movie as I write this. And “Transformation” is the key to success for brands in the today’s crowded marketplace. If you can inspire people to live differently, do differently, and to re-invent themselves, you are going to be heard and be memorable. Brands that refuse to fit in but redefine the world they are born in reap big rewards

The power of design is being used in unlikely places and creating competitive advantage Book in an increasingly crowded marketplace. Design has the power to change (even save) lives for the better and create a more functional economy. Here are 10 reasons why designers rule…

Over 6 months ago, we were approached by a small start-up company to do some user experience work for them. They were building a Flash based interactive media player and they wanted to make sure that their demo player made sense from an interaction design standpoint. So we set to work, defining the persona, establishing [...]

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

This month we focus on quality of information we have about our target user. The person who buys the end-product. Be it a business or a Joe Blow from down the street.

All of us appreciate and are influenced by the
power of design. However what we don’t realise at times, is that we are sometimes enchanted by not only the
product but the packaging as well..

Trust. A small word. But with big implications. Lack of it will make people unhappy; relationships end and make bitter enemies out of best friends. What does trust mean in the world of branding….