Communication Category

As brands grapple with the concept of social media, some view it as just another channel to advertise. But that’s one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?

I have been thinking a lot these days about what it means to be “good”. Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn’t it be great if we lived in a world where “to be good” equaled “doing good”?

Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.

This month I write a few tips targeting clients. I think every designer should get their client to read these. And clients: ‘Tis the season to give. So go on, give your designer some love! Here are the 10 things that you can do to share some joy with your designer

I am part of that blurry-eyed generation that is not neatly defined by world politics what is, war, dreams or the lack thereof what is. Instead I am defined by the desire for the “now” of information

I sold my privacy. No, I actually gave away my privacy. I resisted for a while, and then decided that I would consciously give away my privacy in exchange for the delicious geekiness of moving faster, doing more online, and living with the illusion that I am somehow more productive

If you didn’t get to go see the Massive Change exhibit you may not realize that we are living in a world that is innovating at a breathlessly fast pace. And, it seems to me, at a far more rapid pace than it ever has before..