community Category

As brands grapple with the concept of social media, some view it as just another channel to advertise. But that’s one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?

I have been thinking a lot these days about what it means to be “good”. Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn’t it be great if we lived in a world where “to be good” equaled “doing good”?

Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.

I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.

Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.

Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.

Scenario: I buy a cheap digital camera on eBay. I go out a take a picture of my dog and come back, transfer that pic to my iPhoto library, add a few cheesy effects and upload it to Flickr. I am now a happy prosumer, consuming, producing content as fast as technology [...]

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

This month we focus on quality of information we have about our target user. The person who buys the end-product. Be it a business or a Joe Blow from down the street.

We have survived that first version of the web. We skipped many a flash intro, used many a sitemap to find our way around marketing hoopla. We even managed to give up old buggy browsers, adopted usability…