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		<title>A look back and DesignStamp in 2010.</title>
		<link>http://www.designstamp.com/opinion/looking-back-and-designstamp-in-2010.html</link>
		<comments>http://www.designstamp.com/opinion/looking-back-and-designstamp-in-2010.html#comments</comments>
		<pubDate>Tue, 22 Dec 2009 17:01:04 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ChristmasGifts]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/?p=130</guid>
		<description><![CDATA[2009. The year that will probably be remembered longer than most. For good and bad. The year of the hangover. Not sure what the world will be doing in 2010, but Vancouver (our home-town) is ready for 2010. DesignStamp is set to forge ahead into the new year as well. Here are the top 5 things that have us excited right now]]></description>
			<content:encoded><![CDATA[<p>2009. The year that will probably be remembered longer than most. After the crash of 2008, this was <a title="NPR Podcast: Reviewing Financial Fixes In 2009 " href="http://www.npr.org/templates/story/story.php?storyId=121402269&amp;ft=1&amp;f=3">the year of the hangover</a>. And though we began the year with a <a href="http://www.cnn.com/2009/POLITICS/01/20/obama.politics/index.html">promise of positive change</a>, some people <a title="Time Magazine: The Top 10 FAILs of 2009" href="http://www.time.com/time/arts/article/0,8599,1946999,00.html">failed</a>, and we <a title="CBC: World leaders push for climate deal" href="http://www.cbc.ca/world/story/2009/12/17/climate-change-conference-penultimate-day.html">collectively</a> acknowledged <a title="Global Climate Change Impacts in the United States" href="http://www.globalchange.gov/publications/reports/scientific-assessments/us-impacts">the near</a> and <a title="Save the Polar Bear" href="http://www.dailymotion.com/video/x9zq3j_save-the-polar-bear_tech">seemingly far</a>, climate change impact (with <a title="U.K. Climate Scientist Steps Down After E-Mail Flap " href="http://www.bloomberg.com/apps/news?pid=20601124&amp;sid=an0YbipgqczQ">surrounding controversy</a>). Some events united us in our shock, sorrow (<a href="http://www.guardian.co.uk/music/2009/jun/26/michael-jackson-obituary">MJ</a>, <a href="http://www.nytimes.com/2009/08/27/us/politics/27kennedy.html">Kennedy</a>, and <a title="CBC: Army base shooter fired over 100 rounds" href="http://www.cbc.ca/world/story/2009/11/06/fort-hood-shootiong-rampage-13.html">Shootings</a>) and ridicule (<a title="Time: Top 10 Outrageous Kanye West Moments" href="http://www.time.com/time/specials/packages/article/0,28804,1922188_1922187_1922190,00.html">Kanye</a>, <a title="YouTube: &quot;Balloon Boy&quot; Falcon Henne Admits: &quot;We Did This For The Show&quot;" href="http://www.youtube.com/watch?v=wI6UONWCq7A">Balloon Boy</a>). 2009 Acronyms such as <a title="CBC: WHO boosts pandemic alert level to 5" href="http://www.cbc.ca/world/story/2009/04/29/health-swine-flu-world285.html">H1N1</a>, <a title="4 Big Mortgage Backers Swim in Ocean of Debt " href="http://www.nytimes.com/2009/12/17/business/17wards.html">AIG</a>, <a title="BC Majority oppose HST: poll" href="http://www.timescolonist.com/news/Majority+oppose+poll/2307444/story.html">HST</a> (Canadians) stayed in the headlines and had us panicked, angered, confused in varying degrees. Some stories will continue to unfold, build or just continue in 2010. But it&#8217;s safe to say, most of us look forward to a new year.</p>
<p>Not sure what the world will be doing in 2010, but Vancouver (our home-town) is ready for 2010. And zooming in even closer, DesignStamp is set to forge ahead into the new year as well. Here are the top 5 things that have us excited right now in broad sketchy details, just so that we can remain open to the possibilities that present themselves to us after the Holidays.</p>
<p>We, at DesignStamp are particularly excited about 2010 because:</p>
<ol>
<li><strong>Coming Soon</strong>. Yup, without displaying the ever-popular <a title="Under Construction Animated GIF" href="http://www.11points.com/images/animatedgifs/underconstruction.gif">construction man animated icon</a>, we will soon launch a new site for ourselves that will better reflect what we do and who we are. (You say: <em>Soon</em> is not a date. I say: I know, but as we tell our clients, don&#8217;t make promises of dates and things, unless you can be sure to stick to them. So we&#8217;re taking our time, between client projects to get this done. We want to do this right).</li>
<li><strong>Team</strong>. What bites about the current site is that it gives you no  sense of who we are. That will be more transparent in 2010.</li>
<li><strong>Partnerships</strong>. As we grow as a team, we have also been working closely with some great companies. We will release collaborative work in 2010 that will help us build on shared strengths and leverage each others specialties.</li>
<li><strong>Clients</strong>. We have been very proud to work with premier non-profit organizations that are affecting real change across the globe. We are also equally proud to help large brands communicate effectively. We will launch 3 new projects in the first quarter of 2010.</li>
<li><strong>Blogging</strong>. For reals. This has been inactive, sorry excuse for an <em>Opinion</em> for way too long. We are going to use our site, and our social networks more regularly and be better contributors to conversations in 2010. For now, <a title="DesignStamp on Twitter" href="http://www.twitter.com/DesignStamp">follow us on Twitter</a>. While we work with clients to help them <a title="DesignStamp: Get Social" href="http://www.designstamp.com/getsocial/">get social</a>, we have not done the same for ourselves consciously. &#8220;If you don&#8217;t have the bandwidth, and not sure of <em>how</em> you are going to participate: Don&#8217;t!&#8221;. That said, <a title="Slideshare: Get Social Presentation by DesignStamp" href="http://www.slideshare.net/DesignStamp/social-media-101-connecting-with-your-customer">our presentation on getting social on SlideShare</a> has been the most tweeted presentation, <strong>twice</strong> in 2009!</li>
</ol>
<p>We wish you and yours a peaceful holiday season. Look forward to <a title="DesignStamp Work" href="http://www.designstamp.com/work">working</a>, <a title="DesignStamp on Twitter" href="http://www.twitter.com/DesignStamp">tweeting</a>, <a title="DesignStamp on Delicious" href="http://www.delicious.com/DesignStamp">sharing</a> with you in the days ahead!</p>
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		<title>Project Spotlight: Intuitive Access to International Statistics</title>
		<link>http://www.designstamp.com/opinion/project-spotlight-intuitive-access-to-international-statistics.html</link>
		<comments>http://www.designstamp.com/opinion/project-spotlight-intuitive-access-to-international-statistics.html#comments</comments>
		<pubDate>Tue, 14 Jul 2009 00:07:16 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[User+Experience]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[userresearch]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/?p=83</guid>
		<description><![CDATA[Project brief: "Present the data from one of the world's most reliable sources of international development statistics."  I am happy to report that our work for the OECD has become one of our most successful projects to date]]></description>
			<content:encoded><![CDATA[<p>It’s not everyday that you get a project brief that goes something like this:</p>
<p class="quotethis">&#8220;Present the data from one of the world&#8217;s most reliable sources of international development statistics.”</p>
<p>The magnitude of the project seemed inconceivable at first glance, and its social and economic ramifications staggering. But I am happy to report that our work for the <a title="OECD" href="http://www.oecd.org/">Organization for Economic Cooperation and Development (OECD)</a> has become one of our most successful projects to date. I write this blog entry after-the-fact, the project has gone ‘live’ and you can read more <a href="http://www.oecd.org/pages/0,3417,en_36734052_36734103_1_1_1_1_1,00.html">about the OECD here</a> and <a href="http://www.2paths.com/projects/oecd-case-study/">learn about the project itself from 2Paths</a>, the company that hired us to conduct user research and design the user interface to drive this web application.</p>
<div class="topaccent">Tip: This blog is an encapsulation of our design process in tackling this project. Want something more visual? You can view the end-result, our interface design solution for the OECD: <a title="We designed the interface for the OECD's Query Wizard for International Development Statistics" href="http://stats.oecd.org/qwids/" target="_blank">Query Wizard for International Development Statistics</a>.</div>
<p>The project began back in November 2007, with 2Paths having initiated a detailed scoping and budget phase with the client. They decided early on to bring design experts on to the team to lead the interface development for this project.  DesignStamp joined in January and development was to begin in March.  Our task was to gather as much knowledge about the project as possible, from the work 2Paths had already done, the various user types identified and also understand business requirements from the client.</p>
<ol>
<li>Our search for this knowledge meant doing extensive <strong>interviews with users</strong> from around the world who came in contact with OECD data for a variety of reasons. We conducted in-person interviews, phone interviews and also relied on video conferencing technology to be able to do small focus group style interviews.</li>
<li>We then made the trip to Paris, to <strong>gather business requirements</strong> from the OECD and echo our understanding of their vision, as well as what the end-users desired.  It was important that we speak with the staff that managed the current databases on international development statistics.  We learnt about the issues OECD development staff had in using the OECD.Stat interface and also documented queries from users.</li>
<li>This knowledge combined with our <a title="Getting to know you, our user" href="http://www.designstamp.com/opinion/getting-to-know-you-our-user.html">user research</a> gave us enough information to be able to create the set of <a title="DesignStamp PDF on User Persona" href="http://www.designstamp.com/downloads/DesignStamp_PersonaProcess.pdf"><strong>user personae</strong> (PDF)</a> that would inform the rest of the project work ahead. The persona process is invaluable in helping not only help keep the end-user in mind when designing solutions but also lend focus to project scope.</li>
<li>We moved quickly from a lo-fi <strong>wireframing deliverable</strong> whereby we explained our proposed solution to the client using sketches, to high fidelity prototypes that enabled us to present click through scenarios and validate our approach based on common tasks that users may undertake to extract data from the interface.</li>
<li>Having received approval on the wireframes, we worked with the 2Paths development team and the client to hit 2 to 3 week iterations and tackle off user stories that helped us <strong>build components of the project in a priority sequence</strong>.</li>
<li>We worked with 2Paths to merge our design with their agile development process.  DesignStamp designers were kept a minimum of 2 weeks ahead of developer work, so that we could get client approval on the <strong>interface decisions</strong> and be ready with assets for developers to complete the user stories in time.</li>
</ol>
<h3>Lessons learned from this project:</h3>
<ol>
<li>One of our big wins was to <strong>align ourselves with the client from the get-go and work with them as partners</strong> trying to solve the problem. We took the time to understand the “pain”, and appreciate their goals before we started to do any design work.</li>
<li>The time 2Paths spent <strong>educating the client on how an agile development process works</strong> was worth the effort. Having client buy-in was invaluable, as they knew what to expect, what not to expect and just how we would tackle off the project in incremental bits. 2Paths did a great job managing this.</li>
<li>The OECD was the perfect client in many ways. <strong>Perfect client=Accommodating, collaborative and open</strong> to providing us with the knowledge we needed to do our job well.</li>
<li>The agile process works only when the <strong>client, and the entire team appreciate the benefit of frequent deliverables</strong>. It was also important that designers were kept 2 weeks ahead of the developer work, so that we could have time to work on, and gain approval on interface decisions, prior to the developers needing graphic assets.</li>
<li><strong>Modern communication tools helped our global team produce a global project</strong>. Say what you will but the project would have been severely impacted if we could not rely on web conferencing and being able to share our desktops in Vancouver with a client in Paris. We had weekly check-in points to keep the client in the loop at all times. Remote conferencing was invaluable for that (even if it meant that the Vancouver team was bleary eyed, attending conference calls at 7 am in the morning!).</li>
</ol>
<p>This project tested our process by the shear magnitude of the design brief. This project has proved to us once again, that we don’t just create good looking work; we solve problems. We do so by following a user-centric <a title="DesignStamp Process" href="http://www.designstamp.com/about/process.html">design process</a> that marries business objectives with user goals. And at the end of the project, our biggest rewards: The glowing testimonials from the client and the users who have tested our new interface. You can view <a title="OECD: Query Wizard for International Development Statistics" href="http://stats.oecd.org/qwids/" target="_blank">our design solution for this project here</a> or <a href="mailto:%69%6e%66%6f%40%64%65%73%69%67%6e%73%74%61%6d%70%2e%63%6f%6d">contact us</a> if you would like to learn more about our process for solving complex business problems.</p>
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		<title>2009. The Year to be Small &amp; Focused.</title>
		<link>http://www.designstamp.com/opinion/2009-the-year-to-be-small-focused.html</link>
		<comments>http://www.designstamp.com/opinion/2009-the-year-to-be-small-focused.html#comments</comments>
		<pubDate>Tue, 16 Dec 2008 20:47:33 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/?p=47</guid>
		<description><![CDATA[I suggest that 2008 was the year that big became uncool. Big loans, big debts, big car companies, big wars and big promises. All blew up big and showed us that we need to change our way of thinking. No more spending more than our means and living the big American dream. Maybe the problem was scale]]></description>
			<content:encoded><![CDATA[<p>Firstly, an apology for being one of those blogs that rarely gets updated. It&#8217;s been a long time coming to write a blog entry. My excuse: our every internal effort has been put in creating a new visual identity for ourselves. And internal efforts are pushed aside for client work. This means that the blog, well, got neglected. Sorry! New visual identity will be revealed in Q1 (Q1=padded, non-committal date).</p>
<p>2008 has been an eventful year for you. Yup, you read right, for <strong>you</strong>. It was a year that saw your investments plummet, and a year that promised you &#8220;change&#8221;. Change can be good, change can be bad. But change was definitely in the air this year for you.</p>
<p>I suggest that 2008 was the year that big became uncool. Big loans, big debts, big car companies, big wars and big promises. All blew up big and showed us that we need to change our way of thinking. No more spending more than our means and living the big American dream. Maybe the problem was scale. If we thought small, if we cared about the little guy and the little things, we may not be in the big mess that we seem to be in? Maybe we could have set up schools to teach something useful to a group of 20 kids at a time, rather than map out how to spend billions of dollars to conquer countries and seize the big oil?</p>
<p>I am going to, narcissistically, use DesignStamp as an example of why I have always thought that small is better than big. Here are top reasons why:</p>
<ol>
<li>Small and focused = not being anything like the BIG 3. And that&#8217;s a good thing.</li>
<li>Smaller hierarchical overhead means, we react faster, and create solutions that best meet market and client needs.</li>
<li>Our greatest strength is to keep our focus on what we do best. To bring 3 sometimes seemingly contrary worlds together and have them build the same thing: brand, business and technology. Technology simply provides the tools for us to translate business goals and create better experiences that build strong brands.</li>
<li>We use fewer resources by not having a big office to maintain and virtualize how we work. We pass that benefit to our clients through reduced costs. We also drive less. Really. We are the masters of modern communication and work with people around the world efficiently and effectively. Our productivity and miles-driven ratio, we hope, is inspiring for other businesses.</li>
<li>We spend more time in discovery than we do in execution. Smarter initial questions asked means we spend less in overall budget than large production teams that just build what business owners think is required. Our small team model demands shorter production cycles as do our clients budgets.</li>
<li>Our bottom-line effects each of us personally. We are all invested in building a profitable, sustainable business. The level of care is reflected in the work we do. If it won&#8217;t look good in our portfolio, we won&#8217;t do it.</li>
<li>Flexibility is the requirement in this economy. We have always valued that in how we approach projects. Whether it is the size of the team assigned to our project, or the technology we use, we are not married to any particular format/platform, if it is not right for you. Our process has flexibility built right into it.</li>
<li>We are not anonymous, we do good work by being personally accountable and maintaining a positive attitude. This creates strong constructive relationships between us and our clients. Most of our clients come back to us for projects, which means we develop a shorthand with them that is invaluable.</li>
<li>We partner with our clients. We don&#8217;t work as external agencies to just deliver the goods asked of them. We function as partners who can validate business goals with audience adoption and technical constraints.</li>
<li>We love challenges and constraints. Designers are trained to not just accept boundaries and limitations, but prove value within them. Designers of buildings and furniture work within the constraints of gravity and space to provide excellent solutions. We do the same within the limitations such as pre-defined budgets of time and costs.</li>
</ol>
<p>So I suggest that if you are focusing on the right thing you have nothing to fear. Fear is self-perpetuating and only leads to more of itself. Positivity breeds positivity. We value clients who remain positive in challenging times, and we do our best to bring a level of fun to every project.</p>
<p>Our focus is to remain small, and steadfast in what we do, and how we do it. We wish you a fulfilling 2009 in which you see small things bring disproportionate happiness to you!</p>
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		<item>
		<title>The Goodness Guide.</title>
		<link>http://www.designstamp.com/opinion/the-goodness-guide.html</link>
		<comments>http://www.designstamp.com/opinion/the-goodness-guide.html#comments</comments>
		<pubDate>Fri, 12 Sep 2008 16:46:12 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Web20]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/?p=45</guid>
		<description><![CDATA[I have been thinking a lot these days about what it means to be "good".  Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn't it be great if we lived in a world where "to be good" equaled "doing good"?]]></description>
			<content:encoded><![CDATA[<p>I have been thinking a lot these days about what it means to be &#8220;good&#8221;.  Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn&#8217;t it be great if we lived in a world where &#8220;to <em>be</em> good&#8221; equaled &#8220;<em>doing</em> good&#8221;? And as any person who has ever been careful about what they eat, you know that what <em>feels</em> good is not always good <em>for</em> you! My high school English teacher would have a field day with my questions and my <a title="Definition of Good" href="http://www.answers.com/good">grammatical usage of the word &#8216;good&#8217;</a>. But if I am no longer the youngest person in the room (!!), than I figure, I had better be good at something, and be doing good at the same time.</p>
<p>So what does it mean to me to be good? I am not sure as yet, but here are a few words that come to mind. I told myself that I won&#8217;t spend hours and hours on this blog and write from the heart and not the head. So here goes in no particular order:</p>
<ul>
<li><strong>Respect</strong>. Yup <a title="DesignStamp Guiding Principles: Respect" href="http://www.designstamp.com/about/principles.html">that word again</a>. I believe in this so much that I chide myself when I don&#8217;t follow the mantra. It helps me see things more objectively.</li>
<li><strong>Curious</strong>. To want to learn more because I owe it to my craft to be &#8216;good&#8217; and more importantly, to always be searching for the &#8216;better&#8217; way to solve problems.</li>
<li><strong>Caring</strong>. From telling someone that their shirt&#8217;s tag is showing to giving a team member timely feedback, it is important to &#8220;see&#8221; people and demonstrate that noticing and acknowledging behavior and yes, even appearances.</li>
<li><strong>Educate</strong>. This I need to do more. I strongly believe that through education you can positively change a life, and this planet&#8217;s course is via education. That is why <a href="http://www.vfs.com/~gagan">I teach</a>, and if I ever accumulated wealth, that is what I would want to do with my money. Facilitate learning.</li>
<li><strong>Question</strong>. If I want to improve how things are, and make them how they ought to be, I need to remember to think outside the construct and question status quo.</li>
<li><strong>Happy</strong>. If I am happy, I do better work, and I am good to those around me. I owe others to be happy, so I should take the time to do things that make me happy.</li>
<li><strong>Travel</strong>. What better way to appreciate different cultures and ways of living than to see the world. My work, my attitude to people who are different than me is informed by what I <em>think</em> I know about them. I don&#8217;t understand how traveling can not be a priority. It&#8217;s mine.</li>
<li><strong>Give</strong>. I need to do more of this. But related to &#8220;Educate&#8221;, for me giving people money or the basics for living (food, shelter) is not the most productive way to change their life for the better. You have to empower people to be able to make choices, to see the world for what it can be for them, and a way out of where they may be stuck. (Gawd, I sound like a preacher, but I have a story that is too long to type, so ask me and I&#8217;ll tell you)</li>
<li><strong>Voice</strong>. If you don&#8217;t got one, you ain&#8217;t going to be able to change nuthin&#8217;. If it&#8217;s good, than I need to be able to talk about it, start discussions and challenge others to follow. So it&#8217;s important to have a clear message about that good thing, and a voice that can be heard.</li>
<li><strong>Relate</strong>. Even if you have to fake it for a bit, you should try and see the other point of view and &#8216;relate&#8217;. World politics could be very different if we stopped trying to vilify nations and whole continents. How about just trying to relate with those people? Why are they hating us so much, and what did we do to make them feel this way?</li>
<li><strong>Humility</strong>. My mamma taught me this. To do good, to be good, and want good things for those around me, I must remember that I am not the best. I am only one person trying to become better because it&#8217;s my obligation to do so. Ego is destructive and I am a designer because I want to be constructive.</li>
</ul>
<p>So there you go, a blog post more for me than you, but I hope that it will ignite a desire in someone, somewhere to not just do, but think a bit about what they do, how they do it, and why they do it.</p>
<img style='display:none' id="post-45-blankimage" onload="Meebo('discoverSharable', {element: ((this.parentNode.className.match('post')) ? this.parentNode : this.parentNode.parentNode) ,url:'http://www.designstamp.com/opinion/the-goodness-guide.html',title:'The Goodness Guide.',tweet:'I have been thinking a lot these days about what it means to be &#8220;good&#8221;.  Good is an adj',description:'I have been thinking a lot these days about what it means to be &#8220;good&#8221;.  Good is an adj'})"><script type='text/javascript'>document.getElementById("post-45-blankimage").onload();</script>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Be Good to your Customers. They Talk (and Tweet).</title>
		<link>http://www.designstamp.com/opinion/be-good-to-your-customers-they-talk-and-tweet.html</link>
		<comments>http://www.designstamp.com/opinion/be-good-to-your-customers-they-talk-and-tweet.html#comments</comments>
		<pubDate>Tue, 29 Jul 2008 07:50:54 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[User+Experience]]></category>
		<category><![CDATA[Web20]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[productdesign]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social_networks]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/?p=44</guid>
		<description><![CDATA[Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.]]></description>
			<content:encoded><![CDATA[<p>Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering. Consider these:</p>
<ol>
<li><a title="Learn about Customer Retention" href="http://en.wikipedia.org/wiki/Relationship_marketing#Retention">Keeping a customer</a> is cheaper than finding new ones.</li>
<li>If you have <a title="what is churn" href="http://en.wikipedia.org/wiki/Churn_rate#Customer_base">high churn</a>, you are viewed as selling a commodity not a brand people care for. You will need to start to compete by lowering price which is not a winning game unless you are a volume behemoth like Walmart.</li>
<li>Happy customers are more likely to become loyal customers, and loyal customers tend to become cheaper to maintain than servicing the needs of newbies that are partially willing to &#8220;try&#8221; you out.</li>
<li>History is littered with brands who became too big for their own shoes, and started to forget about who made them big in the first place. The happiest brands are those that keep their customers close, and value their experiences as they do their bottom-line.</li>
<li>What can your brand do, to make people say &#8220;I love [name of your brand here]&#8220;. Make people become irrational about their feelings about your brand. The glow that radiates from people in love is infectious. Try telling a Harley-lover that a Honda is better.</li>
<li>In the lean times, it&#8217;s your brand advocates that will stick by you. Loyalty is difficult to create, and once you have it, you must hold on it, by frequently checking every customer service point within your company (At <a title="Rouxbe: Video Recipes and Cooking School" href="http://www.rouxbe.com">Rouxbe</a>, the CEO of the company reads every <a title="Rouxbe contact form" href="http://www.rouxbe.com/contact">contact form</a> that comes in).</li>
<li>Marketers should be part of the design process, so they understand the product that is being built and who it will satisfy. Slapping on marketing messages after the fact doesn&#8217;t work. It&#8217;s simply too late.</li>
<li>Designers should be part of the marketing process, they are <a title="DesignStamp Opinion: Designers Rule" href="http://www.designstamp.com/opinion/designers-rule.html">trained to be stand-ins for the end-user</a>. Tap into their knowledge to keep the design and the message unified. Apple does this best.</li>
<li>Do things differently. The best way to beat your competition is to stand out and be different. Be less annoying than your competition (maybe my bank machine can start to remember what language I speak, and not ask that question each time?), be more caring (don&#8217;t tell phone customers they will get through faster by staying on the line, offer to call them back) and more human (<a title="WestJet uses humour" href="http://luxuryresorttravel.suite101.com/article.cfm/westjet_airlines_pranks_passengers">WestJet flight attendants crack jokes</a> when making the same old boring &#8220;fasten your tray tables&#8221; announcements).</li>
<li>Be your own customer. Use your product before you unleash it to a market. Design things for yourself, and design the after-sales service for your family and friends. People who don&#8217;t know jack about the intricate details about your product. You owe them a good experience.</li>
<li>People talk. And in a myriad of new ways. If you run a business that has customers, you ought to be keeping an ear to the ground to listen to what people are saying about you. You should know about the various (new) ways people communicate.</li>
</ol>
<p>And now a story:</p>
<p>I am on the phone with Fido (BC, where I live, has only <a href="http://en.wikipedia.org/wiki/Canada" target="_blank">3 major cell phone carriers</a>, sad). I have a nasty customer experience. The agent is unprofessional, absent and not helpful. He has asked me to repeat my mobile number 3 times now. I have been handed from one department to the next, and no one seems to be able to be able to tell me why my account balance is not being accurately displayed online. The call ends with me hanging up in frustration when they finally decide to blame my computer (Mac) even though I KNOW that there is no way that could be the problem.</p>
<p>My tweets during this call:</p>
<p><img src="http://www.designstamp.com/images/examples/DesignStamp_Tweet_BadFido.gif" alt="DesignStamp_Tweet_BadFido" width="301" height="336" /></p>
<p>Sweet revenge.</p>
<p>Flash back, it used to be that when we would have a bad customer experience, we&#8217;d grumble about it to others, if the topic came up. Now, <a title="I am DesignStamp on Twitter" href="http://www.twitter.com/designstamp">I tweet</a>.</p>
<p><a title="DesignStamp Opinion: Generation Is" href="http://www.designstamp.com/opinion/generation-is.html">Generation Is</a> uses <a href="http://www.twitter.com">Twitter</a>. A <strong>Tweet</strong> refers to messages exchanged on Twitter to let people know what you are doing right now. Or what you think or feel about a <a title="Obama or Mccain, on Twitter" href="http://search.twitter.com/search?q=obama+OR+mccain">particular subject</a>. (Learn about <a title="Wikipedia: Twitter" href="http://en.wikipedia.org/wiki/Twitter">what is Twitter</a> and why it&#8217;s so <a title="See Twitter messages on a world map" href="http://twittervision.com/">popular</a> and <a href="http://blog.compete.com/2008/05/15/twitter-traffic-growth-usage-demographics/"> stats on it&#8217;s usage</a>). So get searching and <a title="Search Twitter" href="http://search.twitter.com/">find out what people are saying about you on Twitter</a>!</p>
<p>So be good to your customers. Bad stories are more fun to tell than good ones. Revenge is more important at times than spreading joy, and more and more,  your consumer understands the power she wields, in this hyper-connected world.</p>
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		<title>Starbucks, I caused all your problems</title>
		<link>http://www.designstamp.com/opinion/starbucks-i-caused-all-your-problems.html</link>
		<comments>http://www.designstamp.com/opinion/starbucks-i-caused-all-your-problems.html#comments</comments>
		<pubDate>Fri, 07 Mar 2008 19:19:26 +0000</pubDate>
		<dc:creator>gdiesh</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[User+Experience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[sensation+transferance]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/starbucks-i-caused-all-your-problems.html</guid>
		<description><![CDATA[Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being...umm… less starbucksy.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.designstamp.com/opinion/wp-content/uploads/2008/03/starbucks_human_touched.jpg" alt="Starbucks: I caused all your problems" align="left" />Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of <a href="http://www.fool.com/investing/general/2008/01/31/starbucks-stinks.aspx" title="Starbucks recent troubles">your recent troubles</a>. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being&#8230;umm… less starbucksy. Don&#8217;t get me wrong, I think you did a lot of things right including <a href="http://www.designstamp.com/opinion/trust-part-1-brands.html" title="DesignStamp Opinion: Trust: Part 1- Brands">creating anchoring by offering product consistency</a>, and adding <a href="http://www.designstamp.com/opinion/how-design-conference-takeaways.html" title="DesignStamp Opinion: How Design Takeaways">those extra brand touches</a> to elevate that lowly cup of Java to an aspirational cup-to-have.</p>
<p>To those who care to know (and Starbucks, if I were you, I would be searching Google everyday to find out what people think of you), here are the reasons why I have made it my mission to seek out alternatives sources to feed my caffeine addiction:</p>
<ol>
<li><strong>Starbucks coffee sucks</strong>? To me, the coffee has always tasted burnt. I am not a coffee connoisseur like the <a href="http://blog.2paths.com/becoming-coffee.html" title="2paths loves coffee">good people at 2paths</a> but even to my relatively unsophisticated coffee palette, Starbucks never felt &#8216;good&#8217;.</li>
<li><strong>It all began with &#8216;No free internet&#8217;</strong> (<a href="http://starbucksgossip.typepad.com/_/2008/02/finally-starbuc.html">Starbucks has changed that</a>, but it&#8217;s too late)? Ok, so this is geek reason, but it had a ripple effect that lead to #3. Basically, I don&#8217;t understand why I would have to pay a zillion dollars for a &#8220;tall&#8221; coffee and then pay for a service that should be as basic as providing lighting and mind-numbing muzac.</li>
<li><strong>I found &#8216;others&#8217;</strong>. Leading from # 2, I started looking for cafes that had free internet. Free internet lead me to cafes with great coffee! <a href="http://www.take5cafe.com/" title="Starbucks Alternative: Take 5 cafe">Take 5 café</a> in Vancouver is great, as is <a href="http://www.caffeartigiano.com/" title="Starbucks Alternative: Caffe Artigiano">Caffé Artigiano</a> which has amazing coffee (and terrible baked goods). Lesson: sometimes your ancillary, supporting services are the reason why people buy into your primary brand offering.</li>
<li><strong>I heart community</strong>. In this world of remote offices and telecommuting, cafés are the new networking opportunity. Starbucks tries to create a strategically comfortable environment with its big arm chairs and carefully positioned mood lighting, but I am thinking that it takes more than just soft cushions to make for a successful <a href="http://en.wikipedia.org/wiki/Third_place" rel="external">third place <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a>! For example: <a href="http://bmannconsulting.com/blog/bmann/innovation-commons-first-meeting-wednesday-october-5-2005" title="example of Take 5 cafe's geek events">Take 5 café lends its location to geek events</a> in the evenings after open hours (fringe benefit: geeks tend to drink lots of java, and do so during these events too). Result: Now geeks flock to the café at all hours of the day! If you are looking to hire your next freelance coder/designer, chances are you will find them huddled in the back of the café, working on their laptops and guzzling down their third cup of java. Lesson: big brands need to work harder to give managers the freedom to operate each store as an independent business and make &#8216;authentic&#8217; community contributions not the catch-all ones that are dictated at a corporate level.</li>
<li><strong>Anonymous service</strong>. I have worked in retail and I have worked for a large global brand, so I know that customer service training can sometimes takes the humanity out of that service. It all becomes a timed science of making eye-contact within x number of seconds and saying thank you in just the right way. Again, I suggest that Starbucks and every other mega retail brand consider going back to the idea of creating &#8220;villages&#8221; around their stores. Look to hire people who genuinely enjoy people. Look to make each store unique, different and while it can have the comfort of leveraging familiarity of the same logo, same product, it should be courageous enough to respond to a particular community&#8217;s needs. Treat that 65 year old customer differently than the 30 year old who buys a low-fat, soya latte with extra foam from you every day. Keep your humanity, and don&#8217;t correct the customer when they order a &#8220;small&#8221; coffee.</li>
<li><strong>Laughable brand extensions</strong>. OK, I guess I am a bit of a brand Nazi but I don&#8217;t want to give my hard earned money to a brand that thinks it&#8217;s so beautiful that it should be able to sell just about anything with its  logo on it. How many types of tumblers does this world really need? What do plush toys have to do with the primary product i.e. a decent cup of coffee? Lesson: create a brand that is known for what it does best, keep a laser focus on that strength and don&#8217;t deviate from that focus. You seem wasteful and self-congratulatory when you overdo the logo placements.</li>
<li><strong>I like local more then I like global</strong>. When I go to Europe, I resist the temptation of going to any American brand restaurant. Sure it&#8217;s easy to order a <a href="http://en.wikipedia.org/wiki/Royale_with_cheese" rel="external"><em>Royale with cheese</em> <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> at McDs. And it&#8217;s a linguistic and cultural challenge communicating with the owner of a petit bistrot.  &#8220;I am asking for a medium rare steak but I would prefer if the cow were not still breathing when it is served to me&#8221;. But McD&#8217;s ain&#8217;t Paris. And Starbucks doesn&#8217;t feel <em>local</em>. If I want to feel posh, I go to <a href="http://www.49thparallelroasters.com/">49<sup>th</sup> Parallel</a>. I want to feel like I am <a href="http://en.wikipedia.org/wiki/Commercial_Drive_%28Vancouver" rel="external">doin&#8217; the drive <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> so I go to <a href="http://www.martiniboys.com/Vancouver/Calabria-Coffee-Bar-review.html">Calabria café</a>  with its somewhat garish, fake Italian statues and unpretentious attitude. I want the local environment to impact my coffee experience. I don&#8217;t want the same lighting, same music and same artwork comfort but maybe that&#8217;s just me.</li>
<li><strong>I want to curb the infection and not encourage it</strong>. Even if you love Starbucks and can&#8217;t live without it, you too would admit that the sheer number of stores that have cropped up in the last few years is a bit nutty. Do we really need a <a href="http://www.flickr.com/photos/orangejack/245921815/">Starbucks store across the street from..another Starbucks</a>? Vancouver seems to be hardest hit by the fungal growth of the green logo stores. &#8220;I&#8217;ve never seen so much coffee in all my life. The whole town is on a caffeine jag,&#8221; said Bette Midler, when she performed in Vancouver.</li>
<li><strong>If I were a coffee shop I would be</strong>.  Picture it, a little cafe with the bubbly, friendly tattooed crazy coffee girl (barista would be too pretentious, and not sure why she is a girl! Frued?). The smell of food and coffee would be mixed and the air would be warm and the music would be Radiohead-ish. Strange but hey, that&#8217;s me. I tend to try and use my money to vote up the brands that reflect who I am (or want to be). Little bit of narcissistic <a href="http://en.wikipedia.org/wiki/Anthropomorphism" rel="external">anthropomorphism <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a>. If I were a coffee brand I hope I am not seen as a Starbucks. Apparently a study of 8000 consumers found Starbucks to be &#8220;<a href="http://www.organicconsumers.org/starbucks/uk022105.cfm">arrogant, intrusive and self-centered</a>&#8220;.</li>
<li><strong>I can&#8217;t stand the thought of sameness</strong>. I said it time and again in this little list, but one of the reasons that I am so fascinated by brand creation and management. I think we need to challenge how good brands are built. The whole idea of sameness is unnecessary. The idea of wrapping a marketing message around a product is such a throwback to the industrial revolution. We are now living in emotional times. I think the future of successful brands flips the equation on its head. <a href="http://www.nytimes.com/2006/07/30/magazine/30brand.html?pagewanted=3&amp;_r=1">As this brilliant article suggests</a>, grassroots brands are cropping up that start with an emotion or thought and then manifest into a product that reflects that emotion best, not the other way around. <a href="http://www.historyofbranding.com/starbucks.html">Starbucks started that way</a> but along the way it seems to have shifted its focus from coffee and experiences around that drink, to growing exponentially. Something got lost along the way and got replaced with this sameness/safeness that I question.</li>
</ol>
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		<item>
		<title>Getting to know you, our user. Part 2</title>
		<link>http://www.designstamp.com/opinion/getting-to-know-you-our-user-part-2.html</link>
		<comments>http://www.designstamp.com/opinion/getting-to-know-you-our-user-part-2.html#comments</comments>
		<pubDate>Sun, 13 Jan 2008 08:13:53 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[User+Experience]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[userresearch]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/getting-to-know-you-our-user-part-2.html</guid>
		<description><![CDATA[First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It's because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA's and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!]]></description>
			<content:encoded><![CDATA[<p>First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It&#8217;s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA&#8217;s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!</p>
<p>Back in <a href="http://www.designstamp.com/opinion/getting-to-know-you-our-user.html" title="Getting to know you, our user">June 06, I had written an article</a> about a more human approach to brining users into the design equation. In the midst of packing and checking flight times, here is a PDF that has so far only been used by us internally and sent via email to our clients.  It lists our process of highlighting user goals and marrying them with business goals. It is heavily influenced by Alan Cooper, and his book &#8220;<a href="http://astore.amazon.com/httpwwwdesigc-20/detail/0672326140/104-7493822-8931165" title="The Inmates Are Running the Asylum">The Inmates Are Running the Asylum</a>&#8220;&#8211; a must-read for anyone involved in the design, management or development of an interactive project.</p>
<p><a href="http://www.designstamp.com/downloads/DesignStamp_PersonaProcess.pdf" title="DesignStamp Persona Process" rel="external"> <img src="http://www.designstamp.com/images/common/icon_pdf.gif" alt="DesignStamp Persona Process" height="28" width="28" /></a><a href="http://www.designstamp.com/downloads/DesignStamp_PersonaProcess.pdf" title="DesignStamp Persona Process" rel="external">DesignStamp Persona Process</a></p>
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		<item>
		<title>Joy to the Designer. Being a good client.</title>
		<link>http://www.designstamp.com/opinion/joy-to-the-designer-being-a-good-client.html</link>
		<comments>http://www.designstamp.com/opinion/joy-to-the-designer-being-a-good-client.html#comments</comments>
		<pubDate>Sat, 15 Dec 2007 21:38:29 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[process]]></category>

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		<description><![CDATA[This month I write a few tips targeting clients. I think every designer should get their client to read these. And clients: 'Tis the season to give. So go on, give your designer some love! Here are the 10 things that you can do to share some joy with your designer]]></description>
			<content:encoded><![CDATA[<p class="quotethis">First, a huge apology for being so tardy in posting this month&#8217;s article. And an apology to precede that one: Sorry for not posting any article at all in November. There are a billion excuses one could make about how priorities sometimes have an interesting way of dictating what gets completed and what must fall to the wayside, but I won&#8217;t bore you with them. Thank you for waiting, and thank you for continuing to make this lil&#8217; blog a part of your online journeys!</p>
<p>I write this month&#8217;s article in the spirit of bringing some joy to my fellow designers.  A happy designer is one that has happy clients. There is no greater professional joy than to know that your work matters and is being appreciated by those who use it, and those who pay for it. While clients (those pay for the work) wait to derive happiness from the <a href="http://www.designstamp.com/opinion/getting-to-know-you-our-user.html" title="Getting to know you, our user">reaction of the end-user</a> (those that will use it), the design process often precedes that usage. So the client and the designer must work together and alone, against odds, creating work together that has yet to see light of day. Someday the work will be known to, and used by, millions but for today it is tended to and developed by the two people who care most about it.</p>
<p>I have written articles about <a href="http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html" title="10 indicators of an ethical designer">ethical designers</a>, and I have bantered about <a href="http://www.designstamp.com/opinion/designers-as-good-bed-partners.html" title="Designers as good bed partners">how to be a good designer</a>, but this month I write a few tips targeting clients.  I think every designer should get their client to read these. And clients: &#8216;Tis the season to give. So go on, give your designer some love! Here are the 10 things that you can do to share some joy with your designer:</p>
<ol>
<li><strong>Don&#8217;t rush it. </strong>The first to market syndrome plagues most of the online business world. Sometimes the quality of the final product can be directly proportionate to the time spent on building the product. Ask for timelines from your designer, and work with them to meet your business needs. Consider breaking up your project into phases if necessary. Your customers will love you, not if you launch your product within a month, but if your product actually meets or even exceed their expectations.</li>
<li><strong>Design briefs are important.</strong> <a href="http://en.wikipedia.org/wiki/Design_brief">Design briefs <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> help define the problem and the desired solution. It&#8217;s important to at least identify the problem that needs to solved, the target audience and the intended impact even before the first pixel is drawn. Good pre-planning and a targeted brief just means that everyone is facing in the same/correct direction. You should be a partner in helping craft this document. It doesn&#8217;t need to be a thick document. Good design briefs are short, succinct and capture the key points that help define the project and its requirements.</li>
<li><strong>Don&#8217;t design for the designer.</strong> Don&#8217;t ask your designer if they can move that one element 5 pixels to the left or right. Of course they <em>can</em>. But if they are good at their job, everything was done with intention. Good designer lay out grids and work from them, so moving elements means everything could potentially have a ripple effect. They are presenting you the best solution for the design problem you posed to them in the design brief (see #2). If you don&#8217;t trust your designer or don&#8217;t like their work, the issue may go far beyond the 5 pixel shift. There may be other things that need to shift (either how you relate with the designer or your business to another designer!)</li>
<li><strong>Help Manage production.</strong> It is important that assets are managed with care during production. I find it humorous to see files names such as &#8220;final_final.doc&#8221;. It&#8217;s good to get used to <a href="http://en.wikipedia.org/wiki/Versioning">versioning <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> and working within a structured pipeline to provide assets to your designer because you are ultimately helping them deliver intended results on time. Trust me, more chances that the copy will be correct if you give a file named &#8220;About_copy_GD02.doc&#8221; for implementation instead of &#8220;final_final_07_FINAL.doc&#8221;.</li>
<li><strong>Communicate. Well!</strong> It&#8217;s important to define communication protocol early on. Instant Messages and impromptu phone calls are usually not productive because they interrupt the flow of work and catch people unprepared. It is best to define when/how often status and feedback meetings would take place. I find weekly check-ins is a good thing along with the usual stream of emails as needed. <a href="http://www.43folders.com/2005/09/19/writing-sensible-email-messages">Meaningful subject lines and well-formed emails help matters</a>. It is best to not have stream-of-consciousness communication as it can make it difficult for the recipient to follow along and result in misunderstanding and wasted time seeking clarification.</li>
<li><strong>Help define expectations.</strong> In the end, everyone wants the same thing. A successful project. Success means everyone walks away happy and looks forward to another opportunity to work together. Good pre-planning also means that success metrics are defined and so the end-result can measured against those objectives. This also removes subjective desires or at the very least identifies them. In my experience most people in this world are not bad, lazy or mean. Most misunderstandings happen when expectations are not aligned. Set expectations, develop trust and a plan and then build something good together.</li>
<li><strong>Don&#8217;t hire in-house full-time designers.</strong> The agency model works so much better than having in-house designers. Designers who benefit from being exposed to a diversity of projects, bring fresh energy and perspective to the client work they take on. In-house designers who deal with only one product, one problem at one time, end up stuck in the politics and become colored by the subjectivity that surrounds them. Obvious exceptions are designers who work in large, kick-ass companies where the entire ethos is built around keeping design integral to the company&#8217;s mojo. These companies have built successful brands by design and work hard to keep their designers (and thus their design) <a href="http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/">fresh and innovative e.g. Apple, Google even Harley Davidson</a>!</li>
<li><strong>Do some small talk.</strong> While familiarity breeds contempt, a lack of humanity and connection leads to communication that is not natural and that can negatively impact project quality. It takes only a few minutes, but connecting with each other at a human level creates a more fulfilling and positive work environment. Some of my best clients are those that I can see myself socializing with. That doesn&#8217;t mean that I would socialize with the, but I <em>get</em> them. And that matters.</li>
<li><strong>Care about the project.</strong> Like a tiny seedling, a project needs to be taken care of, and tended to, by the stakeholders. Neglect, apathy and negativity can severely hinder the project plan and result in ugliness all around. Only hire people you think can care about the project you want them to work on. Don&#8217;t hire people who show even the slightest indication of being flippant or bored by your project needs or its objectives. They won&#8217;t be able to sustain the energy required in later stages.</li>
<li><strong>Respect! </strong>If you read the previous points, you know this article is not really about design at all. It is not really even about the final product. It&#8217;s about how people come together to achieve common objective. And the process for creation. How people connect, and how the process flows, depends largely on communication and mutual respect. If you have to share a common objective to solve a given problem together in the best way possible than you have to respect each other. Respect is the oil that makes this machine run smoothly. The design process can be fulfilling and rewarding in not only its outcome but in the how the end-result is made. And if there is mutual respect that process can be joyful. That is why <a href="http://designstamp.com/about/principles.html" title="DesignStamp Principles: Respect">our guiding principles are all about respect</a>.</li>
</ol>
<p>We wish you, our clients and everyone around the world, a joyful festive season. We expect a whole bunch of new-ness next year. See you in 2008!</p>
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		<title>Generation Is</title>
		<link>http://www.designstamp.com/opinion/generation-is.html</link>
		<comments>http://www.designstamp.com/opinion/generation-is.html#comments</comments>
		<pubDate>Mon, 01 Oct 2007 21:00:35 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web20]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[users]]></category>

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		<description><![CDATA[I am part of that blurry-eyed generation that is not neatly defined by world politics what is, war, dreams or the lack thereof what is. Instead I am defined by the desire for the "now" of information]]></description>
			<content:encoded><![CDATA[<p>As I write this article, I have updated my <a href="http://www.facebook.com">Facebook</a> <a href="http://en.wikipedia.org/wiki/Facebook#Status">status  <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> once today. What is remarkable about this statement are two things:</p>
<ol>
<li> I have only updated it once (and it’s 2pm). Usually I would update it at least twice by now. My friends seem to update theirs every hour!</li>
<li>I woke up from a dismal 3 hours of sleep, and the first thing this morning, I stagger to my office and instead of checking my email, I update my Facebook status first. <em>Before checking my email?</em> Wow.</li>
</ol>
<p>For those of you hiding under the rock that hides the internet phobic or privacy hounds, Facebook provides you the option of finishing a sentence that begins with &lt;Gagan is…&gt;. That becomes your status for all to see. Some of my status messages from September (from the inane to the informative):</p>
<p class="quotethis">Gagan is telling his dog that wet dog don&#8217;t smell good</p>
<p class="quotethis">Gagan is Monday</p>
<p class="quotethis">Gagan is in meetings</p>
<p class="quotethis">Gagan is actualizing (and using big words)</p>
<p class="quotethis">Gagan is CPC, CPM, CPE and every other acronym</p>
<p><img src="http://www.designstamp.com/images/examples/rss_google.gif" alt="rss reader: Google" align="left" height="261" hspace="8" vspace="5" width="197" />In fact if you have any kind of <a href="http://en.wikipedia.org/wiki/Rss_reader">RSS reader  <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a>, you can keep getting pings throughout the day that will display your friends&#8217; statuses (statuii?) without you doing much of anything at all. The only caveat is that you cannot remove the &#8220;is&#8221; in<img src="http://www.designstamp.com/images/examples/Facebook_status.jpg" alt="&lt;Gagan is...&gt;" height="25" width="227" /></p>
<p>That leads to the name of this post. Generation <em>Is</em>.</p>
<p>I am part of that blurry-eyed generation that is not neatly <a href="http://en.wikipedia.org/wiki/Baby_boomers">defined by world politics <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" />, war</a>, <a href="http://en.wikipedia.org/wiki/Generation_x">dreams or the lack thereof  <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a>. Instead I am defined by the desire for the &#8220;now&#8221; of information. I don&#8217;t have favorite websites, I have favorite RSS feeds. I don&#8217;t go out looking for information to be typed up on the pages of a newspaper or even a website for that matter. I rely on my social network to recommend movies, not a corrupt reviewer sitting behind an oak desk. I trust no credentials, but instead I trust the intelligence of masses and look at <a href="http://del.icio.us/popular/">how many people have saved a link on delicious</a> to decide if a link is good or bad. Give me a bad experience on a website right now, and I make swooping statements about your brand at many cocktail parties. I don&#8217;t waste time sorting through spam as Gmail does that for me quite nicely thank you. After all, my status on Facebook can never be as wasteful as &#8220;cleaning my inbox&#8221;. My here and now status message must wax poetic or be set apart by productivity or philosophy. My networks come with a dot com prefixed to them (<a href="http://www.linkedin.com">LinkedIn</a>, <a href="http://www.flickr.com">Flickr</a>, <a href="http://www.newstoday.com">Newstoday</a> or, you guessed it, <a href="http://www.facebook.com">Facebook</a>). I know when a contact has quit their job because she can text me as she walks toward her boss&#8217;s door. I know what she tells people about her job officially (<a href="http://www.linkedin.com">LinkedIn</a>) but I also know how she felt day to day at that job (<a href="http://en.wikipedia.org/wiki/Facebook#Status">Facebook status</a>). Nothing is hidden from me even information that I have no desire to go search for in the first place. My life, and the information that fills it, has a sense of immediacy to it. My head is constantly filled with &#8217;stuff&#8217;. Up-to-the-minute world news, how the planet is going to s#%$ and how people are dying in countries I will never visit. I can now also find out just how my employee or boss really feels about their day or me! A sense of now. A sense of is.</p>
<p>Where is this going?</p>
<p class="quotethis">Gagan is not sure.</p>
<p>Is this good?</p>
<p class="quotethis">Gagan is on the fence.</p>
<p>I look back at how my parents lead their lives. They wrote letters to relatives who lived in other cities. They sent telegrams when there was a sense of urgency and hoped that the news of birth, death and train arrivals got to the recipient within a day or so. My parents actually picked up the phone to arrange dinners and parties. They didn&#8217;t even have a day-planner or PDA and instead relied on the calendar with pictures of pretty flowers that hung near the phone. My parents completed a crossword together each day with their morning cup of tea before breakfast. They also read the paper every morning, along with that tea and crossword, to get their daily news. Cup of tea, crossword, newspaper reading and a sit down breakfast. All this <em>before</em> going to work? How did they have the time?</p>
<p>Flash forward to the now and the &#8220;is&#8221; of me.<a href="http://www.designstamp.com/opinion/a-designers-vacation-photos.html"> I just got back from Europe</a> and paid a lot of money for that vacation so I could have the luxury of checking my email only once every couple of weeks. However I couldn&#8217;t help it. I fell right back into the &#8220;is&#8221;. I updated <a href="http://www.flickr.com">Flickr photos</a> and wrote back to panicked clients and curious friends/family. I even found myself greedy in the &#8220;is&#8221; of being a tourist. I rushed around taking in sights, food and drink. I was exhausted every evening just from the is-ness of the day. I felt forced to relax by <a href="http://en.wikipedia.org/wiki/Siesta">siesta  <img src="http://www.designstamp.com/images/common/whatis.gif" alt="what is" height="11" width="12" /></a> in Barcelona and couldn&#8217;t get used to everything coming to a standstill and shutting down every afternoon.  I was &#8220;is&#8221; more often than not, running from one gallery to the next. But truth be told, I wish I had taken the time to just siesta! I guess now that siesta is no longer an option; I yearn to be less &#8220;is&#8221;.</p>
<p>But it ain&#8217;t all bad. I love technology and the immediacy of communication and connection in the world I have bought for myself. I love what all my devices and machines let me <a href="http://www.designstamp.com/work">make</a>, <a href="http://en.wikipedia.org/wiki/Wii">play</a> and <a href="http://www.itunes.com">enjoy</a>.</p>
<p>That said, I have to disconnect from IM, email, Skype, Facebook and the phone just to get work done sometimes. And I don&#8217;t think everyone I work with understands that need to disconnect, to create. Sometimes a work day is made up of communication. Where does all that communication about the &#8220;is&#8221; of projects really get me, or for that matter, the project?</p>
<p>I is tired of pings and updates. I is going to log off. I is done for the day.</p>
<p><img src="http://www.designstamp.com/images/examples/Facebook_blog_status.jpg" alt="Gagan is just finishing up the blog entry for OctoberFacebook Status: " height="51" width="229" /></p>
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		<title>A Designer&#8217;s Vacation Photos</title>
		<link>http://www.designstamp.com/opinion/a-designers-vacation-photos.html</link>
		<comments>http://www.designstamp.com/opinion/a-designers-vacation-photos.html#comments</comments>
		<pubDate>Sun, 02 Sep 2007 00:24:05 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[User+Experience]]></category>

		<guid isPermaLink="false">http://www.designstamp.com/opinion/a-designers-vacation-photos.html</guid>
		<description><![CDATA[For those of you who have never traveled with a designer, your photos must be, well, so normal. However, my poor camera frequently finds itself shooting odd subjects. From garbage cans, street signs or zooming in on random billboards. Visiting a foreign country makes the designer in me work over-time. I want to capture the genius and the obtuse. Here are 5 of the top photos that capture some interesting design solutions (4 good, 1 questionable)]]></description>
			<content:encoded><![CDATA[<p>First an apology for the lack of article for August. It was vacation time. One glorious month of Europe. 6 different countries, over 15 different cities, towns and even a <a href="http://en.wikipedia.org/wiki/Monaco">principality<img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a>. </p>
<p>For those of you who have never traveled with a designer, your photos must be, well, so normal. However, my poor camera frequently finds itself shooting odd subjects. From garbage cans, street signs or zooming in on random billboards. The world around us is highly designed. Everything we use, every object that helps us live our lives was designed by someone. Visiting a foreign country makes the designer in me work over-time. I want to capture the genius and the obtuse. As a tourist I am left staring at things I would ignore in my own city. I pay attention to what is probably mundane to the locals.</p>
<p>Here are 5 of the top photos that capture some interesting design solutions (4 good, 1 questionable)</p>
<h3>London Tube.</h3>
<p>		<img src="http://www.designstamp.com/images/examples/v_london.jpg" alt="London underground" width="511" height="237" /></p>
<p><a href="http://en.wikipedia.org/wiki/Harry_Beck">Harry Beck </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a> created the <a href="http://en.wikipedia.org/wiki/London_underground">London Underground </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a> map. By doing so he created a mapping system, now used around the world, to help people get from point A to point B. He ignored geographical accuracy and instead used color, lines and the circuit diagram metaphor to communicate clearly. The London Underground&#8217;s map and in-station signage are synced so even if you forget the name of the route, you can still find your way by finding the color of the line. <a href="http://en.wikipedia.org/wiki/Cognitive">Cognitive </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a> brilliance.</p>
<h3>Antonio Gaudi.</h3>
<p>	    <img src="http://www.designstamp.com/images/examples/v_gaudi.jpg" alt="Gaudi" width="511" height="237" /></p>
<p>If you are not familiar with <a href="http://en.wikipedia.org/wiki/Gaudi">Gaudi </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a>, you will be if you ever make a trip to Barcelona. <a href="http://astore.amazon.com/httpwwwdesigc-20/detail/0789202204/105-6824002-4696412">Gaudi&#8217;s brilliant architecture</a> dots the city and is now part of every tourist&#8217;s have-to-see list. Gaudi was very interested in blending what he learnt from nature into his work. So every building, every piece of furniture that Gaudi designed, ignores symmetry and instead focuses on the organic softness of curves or working with gravity and mathematics to create buildings that almost resemble living things. Gaudi didn&#8217;t just create beauty, he created work that was <a href="http://en.wikipedia.org/wiki/Park_Guell">usable </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a>, <a href="http://en.wikipedia.org/wiki/Casa_Batll%C3%B3">livable </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a> and entirely <a href="http://en.wikipedia.org/wiki/Sagrada_Fam%C3%ADlia">experiential </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a>.</p>
<h3>The  Folding Pet Stores on the Las Rambla</h3>
<p>	    <img src="http://www.designstamp.com/images/examples/v_fold.jpg" alt="Barcelona's Ramblas pet stores" width="511" height="237" /></p>
<p>Probably not as celebrated as the Gaudi buildings but still ingenious! On the busy <a href="http://en.wikipedia.org/wiki/Las_Ramblas">Las Rambla </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a> you can stroll past tens of mini pet stores that sell everything from hamsters and snakes to various exotic birds. First of all, who would have thought that  a row of pet stores on a busy pedestrian throughfare was necessary. Not sure. But what makes them so brilliant is that when the day is done, the store owner has to just pull in the walls of their store like the doors on a closet, put one lock, and viola their precious inventory is safe and concealed. The magic folding pet store  doors function as part of the display during the day  and secure the critters in a safe dark ventilated haven at night. Nifty!</p>
<h3>Bicycling in Paris</h3>
<p>          <img src="http://www.designstamp.com/images/examples/v_velib.jpg" alt="Velib bicycles in Paris" width="511" height="237" /></p>
<p>Paris is dealing with the environmental and congestion issues posed by traffic by introducing the <a href="http://en.wikipedia.org/wiki/Velib">Velib bicycle system </a><a href="http://en.wikipedia.org/wiki/Monaco"><img src="http://www.designstamp.com/images/common/whatis.gif" alt="Link to article on Wikipedia" width="12" height="11" /></a>. Besides the kudos they deserve for the enviro-friendly bike program, I love their design solution to make it easy for people to tap into the system. Sign up using a well-designed interactive kiosk located at every  bike parking station. Parking stations are located just about <a href="http://www.velib.paris.fr/les_stations/trouver_une_station">everywhere in Paris</a>. Walk over to the bike stand, take out a bike and ride to your heart&#8217;s content (or till your time runs out). When it&#8217;s time to return the bike, simply find another bike stand (again, they are everywhere!) and put the bike in and boom you are done. Next day pick up another bike, and repeat. Simple, clean, elegant. (We saw Barcelona had it&#8217;s own smaller <a href="http://www.bicing.com/"><em>Bicing</em></a> system).</p>
<h3>Multi-Functional Garbage cans.</h3>
<p>	    <img src="http://www.designstamp.com/images/examples/v_garbage.jpg" alt="Recycling containers in Barcelona" width="511" height="237" hspace="5" vspace="5" /></p>
<p>The last one, is in the &quot;what were they thinking&quot; category of design. Barcelona has recycling containers that replace old garbage cans in train stations. Awesome. Only problem, the labels  to indicate what to put into which bin are  uncolored, unlabelled, embossed icons on the container. I bet the contents have to sorted at the end of the day to account for laziness and mistakes, given the hard to see signage. The raised edges get dirty and scuffed as well. Paris has it&#8217;s own really <a href="http://www.alwaysbeta.com/wp-content/uploads/IMG_1581_1.jpg">big recycling solutions</a>.</p>
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		<slash:comments>2</slash:comments>
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