ethnography Category

First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It’s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA’s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!

This month we focus on quality of information we have about our target user. The person who buys the end-product. Be it a business or a Joe Blow from down the street.

I suggest we need to consider two major elements to focus on when it comes to creating successful businesses: Context and the User. This month’ article will focus on context. We will move our attention to the user in next month’ article