marketing Category

As brands grapple with the concept of social media, some view it as just another channel to advertise. But that’s one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?

Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.

I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.

Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.

Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

I suggest we need to consider two major elements to focus on when it comes to creating successful businesses: Context and the User. This month’ article will focus on context. We will move our attention to the user in next month’ article

All of us appreciate and are influenced by the
power of design. However what we don’t realise at times, is that we are sometimes enchanted by not only the
product but the packaging as well..