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Starbucks, I caused all your problems

— Posted by gdiesh
Friday, March 7th, 2008

Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.

Phat or Fat? Finding your brand voice.

— Posted by Gagan
Sunday, October 1st, 2006

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

Sensation Transference

— Posted by Gagan
Wednesday, February 1st, 2006

All of us appreciate and are influenced by the
power of design. However what we don’t realise at times, is that we are sometimes enchanted by not only the
product but the packaging as well..