status

1. I have only updated it once (and it’s 2pm). Usually I would update it at least twice by now. My friends seem to update theirs every hour!
2. I woke up from a dismal 3 hours of sleep, and the first thing this morning, I stagger to my office and instead of checking my email, I update my Facebook status first. Before checking my email? Wow.

For those of you hiding under the rock that hides the internet phobic or privacy hounds, Facebook provides you the option of finishing a sentence that begins with <Gagan is…>. That becomes your status for all to see. Some of my status messages from September (from the inane to the informative):

Gagan is telling his dog that wet dog don’t smell good

Gagan is Monday

Gagan is in meetings

Gagan is actualizing (and using big words)

Gagan is CPC, CPM, CPE and every other acronym

In fact if you have any kind of RSS reader , you can keep getting pings throughout the day that will display your friends’ statuses (statuii?) without you doing much of anything at all. The only caveat is that you cannot remove the “is” in

That leads to the name of this post. Generation Is.

I am part of that blurry-eyed generation that is not neatly defined by world politics , war, dreams or the lack thereof . Instead I am defined by the desire for the “now” of information. I don’t have favorite websites, I have favorite RSS feeds. I don’t go out looking for information to be typed up on the pages of a newspaper or even a website for that matter. I rely on my social network to recommend movies, not a corrupt reviewer sitting behind an oak desk. I trust no credentials, but instead I trust the intelligence of masses and look at how many people have saved a link on delicious to decide if a link is good or bad. Give me a bad experience on a website right now, and I make swooping statements about your brand at many cocktail parties. I don’t waste time sorting through spam as Gmail does that for me quite nicely thank you. After all, my status on Facebook can never be as wasteful as “cleaning my inbox”. My here and now status message must wax poetic or be set apart by productivity or philosophy. My networks come with a dot com prefixed to them (LinkedIn, Flickr, Newstoday or, you guessed it, Facebook). I know when a contact has quit their job because she can text me as she walks toward her boss’s door. I know what she tells people about her job officially (LinkedIn) but I also know how she felt day to day at that job (Facebook status). Nothing is hidden from me even information that I have no desire to go search for in the first place. My life, and the information that fills it, has a sense of immediacy to it. My head is constantly filled with ’stuff’. Up-to-the-minute world news, how the planet is going to s#%$ and how people are dying in countries I will never visit. I can now also find out just how my employee or boss really feels about their day or me! A sense of now. A sense of is.

Where is this going?

Gagan is not sure.

Is this good?

Gagan is on the fence.

I look back at how my parents lead their lives. They wrote letters to relatives who lived in other cities. They sent telegrams when there was a sense of urgency and hoped that the news of birth, death and train arrivals got to the recipient within a day or so. My parents actually picked up the phone to arrange dinners and parties. They didn’t even have a day-planner or PDA and instead relied on the calendar with pictures of pretty flowers that hung near the phone. My parents completed a crossword together each day with their morning cup of tea before breakfast. They also read the paper every morning, along with that tea and crossword, to get their daily news. Cup of tea, crossword, newspaper reading and a sit down breakfast. All this before going to work? How did they have the time?

Flash forward to the now and the “is” of me. I just got back from Europe and paid a lot of money for that vacation so I could have the luxury of checking my email only once every couple of weeks. However I couldn’t help it. I fell right back into the “is”. I updated Flickr photos and wrote back to panicked clients and curious friends/family. I even found myself greedy in the “is” of being a tourist. I rushed around taking in sights, food and drink. I was exhausted every evening just from the is-ness of the day. I felt forced to relax by siesta in Barcelona and couldn’t get used to everything coming to a standstill and shutting down every afternoon. I was “is” more often than not, running from one gallery to the next. But truth be told, I wish I had taken the time to just siesta! I guess now that siesta is no longer an option; I yearn to be less “is”.

But it ain’t all bad. I love technology and the immediacy of communication and connection in the world I have bought for myself. I love what all my devices and machines let me make, play and enjoy.

That said, I have to disconnect from IM, email, Skype, Facebook and the phone just to get work done sometimes. And I don’t think everyone I work with understands that need to disconnect, to create. Sometimes a work day is made up of communication. Where does all that communication about the “is” of projects really get me, or for that matter, the project?

I is tired of pings and updates. I is going to log off. I is done for the day.

Client X (in email): XYZ referred me to you. We saw your work for Rouxbe and were impressed. We need a serious web2.0 redesign.

Me(in email): I would really appreciate it if you could complete our project initiation survey (it is only a few questions). This will help us to be better prepared for our meeting on Thursday.

Client X (in Survey): We want a best of breed, slick website that is just like myspace, linkedin, facebook, flickr and digg. Our site needs features from all of the above but be different.

Me (reading Survey): …Scratching head…

The above scenario is familiar to most designers. Everyone wants to be part of the big bandwagon called Web 2.0. Most have no idea what Web 2.0 is or it’s value. What they do know is that their current site doesn’t work and they want something better. I attended the DocTrain conference in Vancouver and the folks from Adaptive Path shared similar stories. In fact, they go one step further, and now use Web 2.0 as a shield to break through traditional bureaucracy. Tell people that what you are proposing is very web 2.0, and the cool, vague term opens doors for new ways of doing things.

This article is broken into several parts because this is a loaded topic, with lots of unknowns to unpack. This month, we look at how to know if it’s time to freshen up your website and redesign it. We will then make sense of the process of redesign and then apply Web 2.0 innovation , where appropriate, to bring the website in line with where we want it to be.

So…

Your company already has a website. And without knowing who you are, what your company does, and why you have come to DesignStamp to help you redesign your site, let me tell you what is probably wrong with your site right now:

1. Old, and Not In a Good Way:You had it designed about 5 years ago, and while it looked good then, it’s starting to feel tired today. It’s failing to display correctly on modern browsers, and the look and feel of the site is very 1990’s. Like a pair of jeans, it hugged your butt for a while, but now it’s starting to sag.
2. The Site Map ala the Winchester House .Time has taken it’s toll on planning as well, and every reactive addition to the website has resulted in several hundred orphaned pages. If you can’t draw a mental site map of your site’s structure, chances are your user most certainly cannot, so they may never find what they came looking for. You’ve inadvertently built stairs that lead to the ceiling!
3. Your Copy Lies About You. The market has done a 360°. Your customer has changed and so has your competition. You are no longer selling the same vision, and in some really bad cases, not even the same product(s). Your website is, essentially, lying about what you do and why you do it.
4. No Funnel, No Conversions, No Happy. Most websites that were designed in the 90’s and early 00’s lacked one small detail on their home page: stating the reason to exist or what the french call raison d’etre.Which means that while attention was paid to adding cool animations, we lacked the wisdom(that comes from failure), to make sure that people quickly understood what the website (and company) does, and then lead the user to the crux of the matter in the most targeted manner. See the home-page of Rouxbe.com: nothing stands in the way from telling people about the site and getting them signed up and all set to watch food videos. Now look at http://www.sap8.com/. Enough said.
5. Your Brand’s Clothes Don’t Match. Make sure the logo and colors of your website match with your biz card, your delivery van and the trade show collateral you just got designed. Your corporate identity are the clothes that your brand wears, and they need to match! A consistent, well-matched corporate identity builds trust and trust leads to the magic money-in-the-bank word… credibility!
6. You’re doing all the talkin’! In this brave new world, companies now have to have the courage to have a two-way conversation with their customer. So if your website features a lowly contact form as the only way for your customer to speak with you and create dialog, then perhaps, it’s time to consider creating a community around your website, and more importantly, around your brand.
7. Accessibility is a Dirty Word. Chances are that when your website was designed, the possibility of someone coming to your site unable to use a mouse was an edge-case not worth considering. There are several compelling business reasons to ensure that your website is accessible. One compelling way to think about accessibility and having xhtml standard compliant sites today is that they have a better chance of working on handheld devices and nifty little cell phones and Wii consoles. You never know where your customer thinks about you and wants access to your site.
8. Your Sales Staff Shudder, Your Tech Staff Dream Bad Dreams.Old websites usually have un-fresh first point of contact information and offer poor after-sales support. After all if the content is difficult to update then who will ever want to update it? And if the content is difficult to upkeep, your tech staff (or the guy who knows a lot about computers) is stressed out by just having to do simple text replaces in this very cumbersome website.
9. Your Competition Looks Better. While a me-too approach is never the best one, we do need to keep up with the Jones’ in this case. If your competition provides helpful features such as side-by-side comparisons, external online resources etc, they are stealing your online business from right under your nose. Your customer is turning to them as a trusted source for what they are looking for.
10. You Know It. Most organizations know that their website needs a refresh. While some may disagree about the extent of that refresh (a makeover, or a new beginning), most will acknowledge that the website has stopped meeting the organization’s needs. This checklist may just help you advocate internally for that change, and the need to hire professionals to do the job right!

Related footnote. I made a presentation entitled web design makeover in conjunction with VFS and Vancouver Public Library. Check out the PDF

I was delivering my user experience lecture at VFS the other day, and I did something I haven’t done EVER in the years of my teaching at that school. I totally ad-libbed. Like went off for an hour about innovation. Totally, like, whatever. Umm, hello is this the valley-girl innovation hot-line? I digress….

We talked a lot about 3 geeky things that are not even all that new, but have the promise of having some exciting implementations in the future. Our discussion centered around devices that can talk to each other, communicate seamlessly and create some amazing experiences for humans in the process:

• Global Positioning System (GPS). Imagine the possibilities. Your cell phone can show you your jogging path from satellite imagery made possible by Google Earth. While you are there why not do a quick satellite fly-through over that new house-listing your real-estate agent just beamed to you. Look to see if there are enough parks around the house to take Sparky for a walk? Once you’ve decided it’s worth taking a trip to the other end of town to see this place, your car’s (soon to be standard) OnStar system can not only help you find the least crowded route, inform you of cheap(?) gas prices along the way, but also add technologies such as being able to possibly read you your new emails while you drive?
• Voice over IP (VoIP). You now have the capability of placing phone calls using the packet system of IP networks. Voice calls using the internet or even your private office network. By the way your device, will not only allow you to place long distance phone calls at a fraction of the price your phone company charges you today, but heck, you should be able to download music using that same device, and the same network. How’s your VoIP doing? Mine is just fine, thank you. Combine the power of VoIP, the pervasive possibilities of Broadband Over Power Lines (BPL) and the next generation of IP and you are now looking at Uncle Hick living on a farm in Middle America being able to, well, do whatever Uncle Hick would do with broadband.
• Radio Frequency IDentification (RFID). Much hyped, and being tested and actively used by tiny companies such as IBM, Wal-Mart and the Gap. Imagine Gap puts a RFID chip that could cost less than a nickel to produce into each of its loose fit khakis. Joe Blow, an inventory clerk at the Gap store in Idaho receives the shipment of these pants. He doesn’t need to even open the boxes to add this new inventory into the system. The RFID chip informed the store computer (and that of the head office) exactly how many pieces have been received. The store computer can physically track each pair of the khakis. This means that the store shelves will always have the appropriate amount of inventory and if you can’t find that hard-to-find size of waist 30” and length 40”, the employee will be able to find it for you thanks to the ever watchful computer system that can track down that elusive pair of pants that was mistakenly placed under the boot cut jeans pile.

  Just remember to have your ever-happy-to-help Gap employee take out that RFID chip—after all you wouldn’t want your khakis reporting back to the Gap about all those visits you made to your neighborhood McDonalds last month, now would you?

So what are we going to do with these new technologies? What lies ahead? And are we designers ready to take on the enormous responsibility of making these technologies useful? Will we utilize these technologies to their fullest capacity, all the while, remembering the all important ease of use we want to provide our users?

Will we make brilliantly simple interfaces such as that of OnStar? Or will be make cumbersome complex-guised-as-simple interfaces (why should it take someone 20 minutes to tune in to a radio station on their car stereo?)

Oh my gawd, I so get belly-button shivers just thinking about the possibilities of all this….like….totally…!