— Posted by Gagan
Monday, July 28th, 2008

Filed under:
Branding,
Communication,
Design,
Ethics,
Trust,
UX,
User+Experience,
Web20,
community,
customer,
marketing,
productdesign,
research,
social_networks
Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.
— Posted by gdiesh
Friday, May 16th, 2008
I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.
— Posted by gdiesh
Friday, March 7th, 2008
Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.
— Posted by Gagan
Sunday, January 13th, 2008
First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It’s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA’s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!
— Posted by Gagan
Saturday, September 1st, 2007
For those of you who have never traveled with a designer, your photos must be, well, so normal. However, my poor camera frequently finds itself shooting odd subjects. From garbage cans, street signs or zooming in on random billboards. Visiting a foreign country makes the designer in me work over-time. I want to capture the genius and the obtuse. Here are 5 of the top photos that capture some interesting design solutions (4 good, 1 questionable)
— Posted by Gagan
Tuesday, May 1st, 2007
This article is broken into several parts because this is a loaded topic, with lots of unknowns to unpack. This month, we look at how to know if it’s time to freshen up your website and redesign it.
— Posted by Gagan
Sunday, April 1st, 2007
Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.
— Posted by Gagan
Sunday, March 4th, 2007
Scenario: I buy a cheap digital camera on eBay. I go out a take a picture of my dog and come back, transfer that pic to my iPhoto library, add a few cheesy effects and upload it to Flickr. I am now a happy prosumer, consuming, producing content as fast as technology [...]
— Posted by Gagan
Thursday, February 1st, 2007
The power of design is being used in unlikely places and creating competitive advantage Book in an increasingly crowded marketplace. Design has the power to change (even save) lives for the better and create a more functional economy. Here are 10 reasons why designers rule…
— Posted by Gagan
Friday, December 1st, 2006
Over 6 months ago, we were approached by a small start-up company to do some user experience work for them. They were building a Flash based interactive media player and they wanted to make sure that their demo player made sense from an interaction design standpoint. So we set to work, defining the persona, establishing [...]
— Posted by Gagan
Sunday, October 2nd, 2005
Trust. A small word. But with big implications. Lack of it will make people unhappy; relationships end and make bitter enemies out of best friends. What does trust mean in the world of branding….
— Posted by Gagan
Thursday, September 1st, 2005
Part of the reason for writing this opinion is to help clients understand why we will brainstorm with them about what we are creating for them. We use two tried and true methods to get us all thinking beyond the comfort of looking at what exists today. To challenge that status quo..