userresearch Category

First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It’s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA’s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!

Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.

The power of design is being used in unlikely places and creating competitive advantage Book in an increasingly crowded marketplace. Design has the power to change (even save) lives for the better and create a more functional economy. Here are 10 reasons why designers rule…

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

This month we focus on quality of information we have about our target user. The person who buys the end-product. Be it a business or a Joe Blow from down the street.

I suggest we need to consider two major elements to focus on when it comes to creating successful businesses: Context and the User. This month’ article will focus on context. We will move our attention to the user in next month’ article