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What Community is Not

— Posted by gdiesh
Friday, May 16th, 2008

I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.

Getting to know you, our user. Part 2

— Posted by Gagan
Sunday, January 13th, 2008

First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It’s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA’s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!

Generation Is

— Posted by Gagan
Monday, October 1st, 2007

I am part of that blurry-eyed generation that is not neatly defined by world politics what is, war, dreams or the lack thereof what is. Instead I am defined by the desire for the “now” of information

Five 80’s songs to make sticky websites

— Posted by Gagan
Sunday, April 1st, 2007

Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.

Phat or Fat? Finding your brand voice.

— Posted by Gagan
Sunday, October 1st, 2006

It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]

Getting to know you, our user.

— Posted by Gagan
Friday, June 2nd, 2006

This month we focus on quality of information we have about our target user. The person who buys the end-product. Be it a business or a Joe Blow from down the street.