— Posted by Gagan
Monday, July 28th, 2008

Filed under:
Branding,
Communication,
Design,
Ethics,
Trust,
UX,
User+Experience,
Web20,
community,
customer,
marketing,
productdesign,
research,
social_networks
Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.
— Posted by gdiesh
Friday, May 16th, 2008
I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.
— Posted by gdiesh
Friday, March 7th, 2008
Yes, I am the one who tries to avoid buying your coffee. I tell others to resist the convenient temptation of your omnipresence. I believe I am the cause of your recent troubles. I am not apologetic, but I hope that you will learn from your mistakes and rise up to the challenge of being…umm… less starbucksy.
— Posted by Gagan
Sunday, January 13th, 2008
First, Happy New year! We want to thank our clients, readers and all the people we worked with in 2006. It’s because of you, that 2008 seems so full of promise. If January is any indication, we are headed for a year where we will see great impact from our design work. While NDA’s and legal obligations keep me from tooting our horn, we are headed to Paris for a exciting project, that will most likely have a positive global impact. Stay tuned for more details as they become releasable!
— Posted by gdiesh
Tuesday, June 5th, 2007
I am a usability and interface snob. I hate using the mouse, and instead look for “accelerators” to get things done. The less menus that stand between me and the task that I want to do, the better. Hence it is only fitting that I share a few apps that help me get things done a bit faster, more efficiently and are the cause for the smallest of celebrations. So here is my top 10 list of apps, big and small (only 2 pay cost money), that help me get stuff done everyday
— Posted by Gagan
Tuesday, May 1st, 2007
This article is broken into several parts because this is a loaded topic, with lots of unknowns to unpack. This month, we look at how to know if it’s time to freshen up your website and redesign it.
— Posted by Gagan
Sunday, March 4th, 2007
Scenario: I buy a cheap digital camera on eBay. I go out a take a picture of my dog and come back, transfer that pic to my iPhoto library, add a few cheesy effects and upload it to Flickr. I am now a happy prosumer, consuming, producing content as fast as technology [...]
— Posted by Gagan
Thursday, February 1st, 2007
The power of design is being used in unlikely places and creating competitive advantage Book in an increasingly crowded marketplace. Design has the power to change (even save) lives for the better and create a more functional economy. Here are 10 reasons why designers rule…
— Posted by Gagan
Friday, December 1st, 2006
Over 6 months ago, we were approached by a small start-up company to do some user experience work for them. They were building a Flash based interactive media player and they wanted to make sure that their demo player made sense from an interaction design standpoint. So we set to work, defining the persona, establishing [...]
— Posted by Gagan
Sunday, October 1st, 2006
It’s relatively easy to hide behind a faceless stone mask of a named corporation. Even easier is to pretend to be big and ‘worldwide’ and use technology and gimmicks to remove the immediacy of human contact. But why would we want that? Why would we want to feel secure from our [...]
— Posted by Gagan
Sunday, April 2nd, 2006
It’s natural and it’s a reaction to concentrating on the known instead of dealing with the unknown. While it is good to look inward at times, there is a danger off being blindsided by the real changes that are occuring in the marketplace everyday.