Web20 Category

As brands grapple with the concept of social media, some view it as just another channel to advertise. But that’s one very thin slice of the possibility pie. Yes, you can create brand awareness, but how do you actually get your customer to care about you, and make you their preferred choice?

I have been thinking a lot these days about what it means to be “good”. Good is an adjective, so what does it mean without a noun to end the sentence (I am a good ____.)? And wouldn’t it be great if we lived in a world where “to be good” equaled “doing good”?

Need a gentle reminder why you should be a good customer service provider? How about 11 reasons to keep a sharp focus on our customer and their experiences with your brand offering.

I have already written about what web 2.0 means to me, this time let me unpack what community is not. Because sometimes by figuring out what something is not, we get to the core of what it is.

I am part of that blurry-eyed generation that is not neatly defined by world politics what is, war, dreams or the lack thereof what is. Instead I am defined by the desire for the “now” of information

This article is broken into several parts because this is a loaded topic, with lots of unknowns to unpack. This month, we look at how to know if it’s time to freshen up your website and redesign it.

Let’s talk about building stickiness. Sticky like rice. What makes a website sticky? In other words, why do we go back to same site time and again? With this month’s article I am outing myself as someone who grew up listening to 80-ish (one 90’s and one 70’s song thrown in) music. Here are 5 songs about people who come back to websites and help make them sticky.

Scenario: I buy a cheap digital camera on eBay. I go out a take a picture of my dog and come back, transfer that pic to my iPhoto library, add a few cheesy effects and upload it to Flickr. I am now a happy prosumer, consuming, producing content as fast as technology [...]

Over 6 months ago, we were approached by a small start-up company to do some user experience work for them. They were building a Flash based interactive media player and they wanted to make sure that their demo player made sense from an interaction design standpoint. So we set to work, defining the persona, establishing [...]

It’s natural and it’s a reaction to concentrating on the known instead of dealing with the unknown. While it is good to look inward at times, there is a danger off being blindsided by the real changes that are occuring in the marketplace everyday.

We have survived that first version of the web. We skipped many a flash intro, used many a sitemap to find our way around marketing hoopla. We even managed to give up old buggy browsers, adopted usability…

If you didn’t get to go see the Massive Change exhibit you may not realize that we are living in a world that is innovating at a breathlessly fast pace. And, it seems to me, at a far more rapid pace than it ever has before..