Comments on: Effective Brainstorming http://www.designstamp.com/opinion/effective-brainstorming.html Wed, 07 Jan 2009 02:15:15 +0000 http://wordpress.org/?v=2.5.1 By: Stephen Webster http://www.designstamp.com/opinion/effective-brainstorming.html#comment-10 Stephen Webster Wed, 22 Feb 2006 05:45:59 +0000 http://clotho.site5.com/~designst/opinion/effective-brainstorming.html#comment-10 This is beautifully crafted and concise. I would however suggest that you are missing one critical element in the brainstorming process - "Play". The concept or process of warming up before the actual brainstorming “work” begins. Initially this is often considered a waste of time or embarrassing for designers. Upon reflection from all participants it has proven to be invaluable. I have no evidence to back this up (yet) but I have seen a distinct difference in the numbers of unique ideas generated when all participants are “standing” around a large table with lots of paper rather than sitting and waiting for their turn. My 2 cents This is beautifully crafted and concise. I would however suggest that you are missing one critical element in the brainstorming process - “Play”. The concept or process of warming up before the actual brainstorming “work” begins. Initially this is often considered a waste of time or embarrassing for designers. Upon reflection from all participants it has proven to be invaluable.

I have no evidence to back this up (yet) but I have seen a distinct difference in the numbers of unique ideas generated when all participants are “standing” around a large table with lots of paper rather than sitting and waiting for their turn.

My 2 cents

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