BC Lung: Print Collateral
BC Lung Association is the premier non-profit organization that works at a provincial and international level on lung health initiatives. We worked together with BC Lung association and the Canadian Lung Association office to redesign the provincial website to comply with national brand guidelines. We worked with BC Lung to create promotional print material for them, helping them draw attention to important fund raising initiatives.
We focus on brands and helping them connect with their target audience. In the case of non-profits this relationship is crucially important. Very often, the organization has to ask people to give money, in return for no commodity or service. Instead the trade is money for a sense of doing good, and feeling good for being part of something constructive. Our work for BC Lung focuses on leveraging the great work that the organization does, and communicate this value to society at large. Print collateral does not have to end up in the recycling container, it can be leveraged to drive action if it's designed well, with care.
The print collateral is purpose driven, easy to read and visually attractive. We use a clear, defined visual language to communicate to the target audience. From the elegant design of the golf book for a more mature audience, to the vibrant energy of the brochure designed to get people to participate in a marathon for lung health.
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