Hard Coals
Hard Coals is in the business of supplying high quality, organic charcoal to high-end restaurants and continues to expand it's business into the burgeoning industry of the health conscious barbecue-er. We helped Hardcoals by creating an impactful logo that stood out on retail shelves and attracted attention.
Hardcoals came to us because they knew their existing logo was problematic. They didn't think that it would work in a retail setting to catch the eye of a fast-paced consumer. Our work included market research to study the setup of retail displays and ensure that the product could stand out from the other choices.
The logo is simple, yet evokes a sense of the history of coal. The typeface is reminscent of signage you would see on and around steam locomotives. Primary colors, and bold shapes ensure that the logo would not be lost in the noise and be able to stand out, even on brightly patterned backgrounds such as the product packaging.
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