Quitters Unite
Quitters Unite is funded by Health Canada through the Heart & Stroke Foundation. It's aims to provide youth with information and support to help them quit smoking. We were hired to help create a holistic strategy that would encompass the offline efforts (road show contests) with a website that would best meet the needs of the target audience.
Based on extensive research, we crafted a persona that would guide the work and ensure that the website features and tools would be useful for the end-user. We created a wish-list of website features that would best meet the needs of this end-user and have low barrier for usage and adoption.
We also provided creative direction to the development team, and also helped train the Road Show contest staff to help them leverage social media to create awareness and interaction with the target audience, made up of youth across BC.
The website features a personalized "quit plan" including a cigarette cost calculator, photo & story contests, discussion forums, blogs and quick quit tips. Users can chart their quit progress, accumulated savings and health benefits of their continued success. The website also features rich communication tools such as forums and blog discussions to recoginize that most quitters have more success when they're surrounded by those who are undertaking the same journey.
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