BC Council for Families
BC Council for Families provides research and resources on family issues, and trains and supports professionals to use this information effectively in their work with families. We redesigned the Council's website building a robust CRM system complete with integrated e-commerce, membership and email management. The end-result is a great example of how a website is so much more than an marketing platform. A website can be a robust customer relationship management tool, e-commerce platform and a comprehensive communication tool to deepen relationships with the customer.
We worked with the Council to define and articulate their key business workflows and objectives. On the basis of this knowledge we built a content management and e-commerce system for the organization which enables them to manage all the online content, and manage order fulfillment for their various books and printed resources. The design was created to define clear pathways, geared to their two user groups i.e. families and the professionals that impart education to families.
In the increasingly competitive world of non-profits, it is important that the organization can find, nurture and deepen their relationship with their donors. We provided the Council with in-depth tools to manage the entire constituent lifecycle, from email communication, donation management to tracking and reporting on every activity that each member undertakes within the website and e-commerce system. The website is not only an attractive interface between the end-users and all that the Council does, it is also a full-fledged CRM tool that provides the Council with a measurable return on their investment.
Related Projects
We created a community and conference site for CONNECT, inspiring tech startups to create their strategy for success.
We created a high-performing website to amplify the Council's contributions to increasing the success rate of technology startups in the province
We helped the UBC Learning Exchange expand it's online presence and clearly articulate it's mission to show what universities can do when they engage in authentic partnerships within the wider community.
We helped envision an 360º strategy and community driven website to help youth quit smoking.
We have helped a prominent group of investment advisors at Canaccord Capital showcase their personal wealth and investment management services.
