BC Council for Innovation
BCIC's mission is to promote the development of entrepreneurs and startups in the province. Startups require resources based on 'where they are at' in their growth cycle. The website's informational architecture mirrors this. We enabled the Council to act as an advisor and be able to be helpful to it's target audiences.
We conducted an in-depth discovery phase with the Council and also conducted user interviews to be able to create prioritized requirements from the new website. Armed with the knowledge gained from this phase, we were able to build an intelligent information architecture for the site, that reflected the needs of the target audience, instead of being just another marketing vehicle for the organization. BCIC succeeds if the startups they focus on, succeed. The website content, design and architecture supports learning and is resource based to help startups achieve this success.
The BCIC website has an understated, sophisticated visual design created to increase readability, provide ample room for content, while keeping the visual noise down. The architecture of the site and it's content mirrors the needs of the target audiences, and is designed to be helpful. The staff can use the robust content management system to update and add content on the fly helping them keep up with the changes in the economic climate and maintaining a fresh site.
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