Connect Conference
CONNECT is a conference for early-stage tech entrepreneurs. We designed a website for both the conference and also ongoing 365-day-a-year community site to facilitate networking and idea sharing between startups and their leaders. Visit the website
As with most projects, we kicked off the CONNECT project with a Discovery phase. We found that, to live up to it's name, CONNECT needed to be more to it's community than a one-day conference. It needs to truly 'connect' startups and mentors that drives this BCIC offering. So the website has a robust community aspect to it. Membership is free and users get to add others to their network and use the website as tool to increase their visibility and resource pool.
A vibrant design was chosen to make the CONNECT website feel youthful, energetic, useful and dynamic. The navigation is open and mostly flat to encourage users to click around and access conference content easily. The design relies on bright colors and few lines to balance between structure and openness. We plan to continue to work with the client to add more tools to deepen the community engagement and provide end-users with more ways to network and share with each other.
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