UBC Learning Exchange
UBC Learning Exchange was formed10 years ago to make connections between the university and people in Vancouver’s Downtown Eastside. We partnered with Boldt Communications to help UBC clearly articulate their offering. Together, we built a useful, vibrant website that provides access to everything they do, and is a integral tool to engage with the community. Visit the website.
We conducted joint discovery sessions with the key stakeholders so we could learn about the challenges and unique opportunities for the Learning Exchange, it's relationship with the community and UBC. From this Boldt Communications was able to help craft key stories that would articulate what makes Learning Exchange special. We worked together to create a useful Information Architecture that served the interests of the unique and varied audiences that would visit the website, from corporate donors to a new immigrant looking to find a computer course. The visual design followed to both fit within the UBC brand guidelines and highlight the community, and creative aspects of the Learning Exchange.
The website is designed to be easy to use, with navigation that is clear, concise and descriptive. Dropdowns include short tips to guide users through the site. The site also features photography that captures the colloborative nature of the Learning Exchange, in making contributions to Vancouver's Downtown Eastside. The site is planned for extensibility, all the while keeping content management painless.
